You Are What You Click – How your reality is built without you noticing

(A preview of DAMMA’s upcoming book)

You think you're informed.

You think you're making choices.

You think you're awake.

You're wrong.

In truth, you're a product of your clicks.

Every pause, every reaction, every shared outrage builds your reality.

Not metaphorically.

Not poetically.Technically. Programmatically.

You're not clicking on content.You're clicking on worldviews.

And no—this isn’t a conspiracy theory.This is the new default.

Reality isn’t real anymore. It’s personalized.

What you see, hear, read—it's not a neutral flow of information.It's a mirror.A filter.A loop.

You’re not getting what’s true. You’re getting what works.

Why do we accept it? Because it feels good.

You only receive what you already believe.

You’re never challenged—only affirmed.

And when something breaks the pattern, you scroll it away.

Reality is now just an algorithm with a built-in like button.

The book is coming. And you’re part of it.

YOU ARE WHAT YOU CLICK is not another guidebook.

Not an explainer.

It’s a weapon.

A voice against the filter.

A reflection without one.

DAMMA doesn’t write to please.

DAMMA writes because someone has to describe the system—loudly—before it swallows us whole.

“This book wasn’t written for your comfort. It was written in spite of your expectations.”

So, will you read it?Or will you just keep scrolling?

The book drops soon.Raw. Sharp. True.

And no—you won’t like it.But you won’t forget it either.

Sign up now, or pretend later that you didn’t see it.

“Reality is no longer shared. It’s streamed.”

Recent Posts